(The following topics include but are not limited to)
Track 1: E-commerce
The development of e-commerce
Network technology and remote communication technology
Electrification, digitization and networking Logistics Management
Electronic network communication technology
E-commerce platform construction
E-commerce and e-government
Supply chain management
Electronic trading market
Online electronic processing
Electronic data exchange
Automatic data collection system
Network economics and pricing
Application of information technology in the economy
Artificial intelligence and Internet economy
Digital economic development in the Internet era
Track 2: Digital marketing
Artificial intelligence in marketing
Social media marketing
Green marketing
Marketing information management and systems
Integrated marketing data and consumer journey analysis across channels
Personalized recommendation systems and optimization of precise marketing algorithms
Social media marketing strategies and KOL/KOC ecosystem management
Marketing automation, customer data platform and intelligent placement
Neuroscience marketing, eye-tracking and consumer decision-making mechanism
User profiling in the era of privacy computing and compliant marketing
Track 3: Digitalization of trade
International financial market dynamics
FinTech and innovation
Trade history and development
Big data and Internet finance
Trend of trade globalization
Digital trade rules, data cross-border flow and policy coordination
Electronic documents, smart contracts and digitalization of trade finance
Global digital customs and visual tracking of cross-border logistics
Innovations in digital service trade and intellectual property protection
Digital trade of small and medium-sized enterprises going global and local operation
Case studies on the implementation of digital trade agreements (DEPA, etc.)
Digital trade security, supply chain resilience and geopolitical impact ...