Including but not limited to the following topics:
Topic 1: Marketing
Consumer behavior research
Brand strategy and management
Digital marketing and social media
Integrated marketing communication
Market research and data analysis
Product strategy and innovation management
Pricing strategy and revenue management
Channel management and retail innovation Customer Relationship Management
Service marketing and experience design
International marketing
Marketing ethics and social responsibility
Omni-channel marketing
Word-of-mouth and viral marketing
Content marketing strategies
Marketing performance evaluation
Topic 2: Business Analysis
Business intelligence and decision support
Data mining and statistical analysis
Predictive modeling and trend analysis
Customer segmentation and profiling analysis
Operational analysis and optimization
Financial data analysis
Text analysis and sentiment mining
Data visualization and reporting
Market and competitive intelligence analysis
Time series and economic forecasting
Machine learning business applications
Experimental design and causal inference
Multi-source data fusion analysis
Business decision modeling
Risk assessment and quantitative analysis
Data analysis ethics and privacy
Topic 3: Economic Management
Macroeconomic policy analysis
Microeconomic theory and application
Corporate strategic management
Organizational behavior and human resource management
Innovation and knowledge management
Financial management and capital operation
International trade and cross-border business
Regional economy and industrial economy
Project management and risk management
Performance evaluation and incentive mechanism
Economic law and compliance governance
Production operation and supply chain management
Sustainable development and green economy
Digital economy and platform economy
Entrepreneurship management and small and medium-sized enterprise growth
Enterprise digital transformation