Topic 1: E-commerce
Online trading
Construction of E-commerce Platform
Innovation of E-commerce Service Model
The Application of E-commerce
Online marketing
Logistics management
Supply chain management
Market competition strategy
Network payment security
Information security issues
The Construction of E-commerce Information Ecosystem
Data encryption technology
Identity authentication technology
Digital Signature Technology
E-commerce and Economic Development
The impact of e-commerce on traditional trade
Empirical Study on Factors Influencing Customer Trust in E-commerce
Cultivation of E-commerce Talents
Development of E-commerce
Topic 2: Brand and Marketing Culture
Brand Culture and Brand Marketing
Marketing Strategy Culture
Business Relations and Circle Culture
Product Design and Popular Culture
Commercial Retail Environment Culture
Network and E-commerce Culture
Consumer Culture and Consumer Research
Cultural Psychology and Cultural Product Development
Topic 3: Marketing and Consumer Behavior
Immersive Marketing in the Metaverse
Data driven personalization and predictive analysis
Green Marketing and Sustainable Brand Building
Social media influence and brand communication
Cross cultural marketing strategy
Consumer psychology of Generation Z and Millennials