Topic 1: E-commerce Engineering and Management
Innovation management
E-commerce platforms and models
E-commerce applications
Workflow and transactions in e-commerce
Management and Engineering of IT Services
Requirement Analysis and Modeling of E-commerce Systems
Reliability and Performance of E-commerce Systems
Business Performance Management
Data and Knowledge Engineering in E-commerce
Mobile and pervasive commerce
Security and Privacy in E-commerce
Open source technologies in e-commerce/commerce/services
E-commerce models, applications, and technologies
Service oriented e-commerce computing
Topic 2: Green Marketing and Sustainable Business
Green marketing
Sustainable business
Business innovation
Sustainability and Innovation
Digital sustainability
Topic 3: Marketing and Consumer Behavior
Immersive Marketing in the Metaverse
Data driven personalization and predictive analysis
Green Marketing and Sustainable Brand Building
Social media influence and brand communication
Cross cultural marketing strategy
Consumer psychology of Generation Z and Millennials