(The following topics include but are not limited to)
Theme 1: Brand Design
Brand Visual Identity System
Brand Experience and Space Design
Packaging Design and Visual Marketing
Brand dynamics and multimedia expression
Brand Design Strategy and Management
Globalization and Localization Design
Brand Renewal and Heritage Design
Design Thinking and Brand Innovation
Topic 2: Cultural Symbols
Semiotics Theory and Analysis
Cultural prototypes and imagery
Extraction of Regional Cultural Symbols
Cross cultural symbol dissemination
Brand Narrative and Mythical Construction
Consumer Culture Symbols
Symbol production in the digital age
Cultural heritage symbol transformation
Topic 3: Value Communication
Building brand values
Sustainable Development Brand Communication
Social Responsibility and Brand Reputation
Emotional Marketing and Value Resonance
Internal brand and cultural identity
Crisis Communication and Brand Restoration
Content Marketing and Storytelling
Measurement of Value Communication Effectiveness